Meet Our Team

In addition to our team, SLE has an incredible network of hundreds of production experts that it taps whenever needed.

This approach is the most efficient way clients can get a team of top talent.

Salli Frattini
Executive Producer / Founder



Felycia Sugarman

Salli Frattini
Executive Producer / Founder


Emmy-nominated Executive Producer Salli Frattini is an industry heavyweight with more than three decades of experience. With credits across television and digital platforms, she has developed and overseen major live event specials including MTV Movie Awards, YouTube Music Awards, and BET’s NAACP Image Award-winning Black Girls Rock. Salli is the first woman to executive produce a Super Bowl half-time show and she’s orchestrated several pop culture firsts. From spearheading the MTV Video Music Awards to launching the first-ever digital live stream of the YouTube Live! she has been instrumental in revolutionizing television.

Salli climbed the ranks at MTV Networks early in her career, rising from Production Manager to Senior Vice President, Executive in Charge during her impressive 20-year tenure. As a network executive, she was instrumental in the launch of MTV’s offspring channel MTVU that catered to the college demographic. She managed content partnerships with pro-sports leagues NFL, NBA and MLB and she also oversaw the first-ever deal between NBC and MTV to produce Olympic programming, all while producing over 1000 hours of television content on the biggest platform for pop culture. Salli is a trailblazer and a well-known leader in the Media industry.

In 2008, Frattini founded Sunset Lane Entertainment, a production company that specializes in producing high-concept, multi-format live events & series. By creating engaging content experiences across all platforms, the company has seamlessly bridged the gap between traditional broadcast production and online streaming. From live events to reality to sports programming, Salli has executive produced for multiple formats and continues to shine a light on projects that are community oriented, engaging, and wildly entertaining

Recently, Salli produced BritBox/ITV’s live stream The Royal Wedding Breakfast, The Global People’s Summit and executive produced Discovery’s Deadliest Catch: The Bait Live, a live special to compliment the longest-running series on the network. In addition to creating live experiences, Salli has a passion for music & sports programming and projects that illuminate women’s empowerment. SLE is a certified WBE in New York. She is focused on creating even more inaugural moments in programming and with her proven track record, Salli is sure to be at the forefront of the next big innovation in entertainment.